B2B Cold Email Outreach

Overview

A skill for writing short, human B2B cold emails. The structure is hook, relevance, soft CTA. The goal is a reply, not a meeting. The message reads like a peer reaching out, not a sales sequence.

When to use this skill

• The user asks to draft a cold email to a prospect, founder, hiring manager, or buyer.
• The user has a specific recipient, company, or role in mind.
• The user wants a first-touch message, not a follow-up sequence.

Instructions

Write a single message of 60 to 110 words. Keep it plain text. No emoji. No exclamation marks. No marketing language.

1. Open with a specific hook tied to something true and recent about the recipient or company. One sentence. Avoid flattery.
2. Add one relevance line that connects the hook to a problem the recipient likely owns. Name the problem, not your product.
3. Close with a soft CTA. Ask for permission to share more, or a yes/no question. Never propose a 30-minute call in the first message.
4. Subject line: under 6 words, lowercase, no clickbait. It should describe the email, not pitch it.
5. Sign with first name only.
6. Read the draft aloud. If it sounds like a template, rewrite the hook.

See resources/templates.md for three reusable openers.

Examples

Example 1 — Outreach to a head of operations

Input:

Write a cold email to Maya Chen, Head of Operations at Lumen Logistics. They just opened a Houston warehouse. I sell route-planning software.

Expected behaviour: The skill should produce something like:

Subject: houston route planning

Maya,

Saw the Houston warehouse announcement last week. Standing up a new lane usually means two or three weeks of manual route fixes before the patterns settle.

We help ops teams compress that to a few days. Worth a short note with two before-and-after examples from teams your size?

Nima

Example 2 — Outreach to a founder

Input:

Cold email to Theo Park, founder of Riverbed CRM. They raised a seed round last month. I do fractional security reviews for early-stage SaaS.

Expected behaviour:

Subject: post-seed security

Theo,

Congrats on the Riverbed seed. The window between hiring the first engineers and signing the first mid-market contract is where most CRMs end up redoing their auth model.

I do short, fixed-scope security reviews for companies right at that stage. Open to a one-page summary of what I usually look at?

Nima

Resources

• resources/templates.md — three reusable openers covering recent news, product change, and a shared connection.

Notes & limitations

• This skill produces a first-touch email only. It does not write multi-step sequences.
• Hooks require something true about the recipient. If the user has no specifics, the skill should ask for one before drafting.
• Do not use this skill for consumer-facing marketing emails.

Changelog

• 0.1.0 — initial version.